Big Tex Choice Awards Frozen Food
Class: Final Portfolio
Professor: Stephen Zhang
Tools used
Adobe Creative Suite
The Project
The State Fair of Texas has slowly been going down in attendance due to prices, distance, and the crowds. This project brings the Fair into H-E-B stores, reminding the people of why it's iconic and worthy of their attention. The goal was the bring the State Fair of Texas to the tables of Texan families.
The Action
That assets I already had were the colors and logo. Matchbox Studios does the branding for the State Fair of Texas, and in so, they created a system that I was able to plug right into. They come up with a new illustration style every year, so in this project, the style of illustration on the box reflects a proposed upcoming style for the next Fair.
The result
This project is filled with fun visuals and unique foods that entice and excite H-E-B grocery shoppers to buy. Inside the box is a ticket, with a chance to win an entry to the State Fair of Texas. Not only does this collection immortalize those creations that Texans made at the Fair, it also reminds the people what the Fair is about. It's about good food, good people, and good fun.
