Texas Motor Speedway Report
Class: Publication Design | Professor: Whitney Holden
Collaboration: Quincie Whitmire
Tools used: Adobe Creative Suite, Clampitt Paper Company, Espon Laser Jet Printer, Book Binding Tools, Figma
The Project
The goal was to transform dense annual report data into an engaging publication and innovative graph system. The information needed clarity hierarchy, and a visual voice aligned with the energy of motorsports.
The Action
Working collaboratively, we developed data visualizations that are dynamic and echoed the speed and intensity of the brand. We balanced our individual design styles while maintaining cohesion throughout the publication. For the second phase, I independently designed a microsite with interactive elements that extended the report digitally.
The Result
The final publication and microsite presented complex information in a visually engaging and accessible way. This project strengthened my editorial design skills and introduced me to the intersection of print and interactive systems, as well as, taught me how to work in a group